Sponsorship Agreement for Visual Works

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As soon as the deal is concluded, the contract file contents (zip format) will be available for download.

When you double-click the downloaded file, a Word-format file will appear.

Notes and comments included. You may customize it freely.

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★ This is a template of the sponsorship (sponsor) agreement between a sponsor who sponsors the visual work and the creator of the visual work (production company, production producer, representative of the film production committee, etc.).

★ It envisions visual works such as films, dramas, animation, TV programs, and videos distributed on SNS like YouTube.

★ It assumes sponsorship in money (sponsor provides money to the creator of the visual work).

→ If the sponsor provides products or services for the production process of the visual work, such as providing goods/services or supplying shooting locations, the details will be separately defined between the sponsor and the creator.

→ In other words, if there are product provisions (e.g., costumes) or location provisions during production, the specifics will be handled under a separate contract.

★ Provisions included in the “Sponsorship (Sponsor) Agreement for the Visual Work”

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Article 1 (Purpose)

Provisions regarding the purpose of this contract.

This stipulates that sponsorship by the sponsor will benefit both parties A and B.

Article 2 (Subject Visual Work)

Provisions specifying the visual work that is the subject (intended for films).

→ There are other examples in Article 2 that identify the video name, broadcast/streaming date and time, network, creator, producer/director.

Article 3 (Products and/or Services and Categories)

Provisions identifying the sponsor’s products or services that are the subject of this contract and the categories they belong to.

Item 1 states that the products and/or services covered by this contract and their category are as described in Annex 2.

Item 2 states that the producer (the creator) may not grant rights under Article 4 to third parties other than the sponsor for products and/or services and their categories listed in Annex 2.

For example, if Sponsor Company A signs this contract for a mobile phone product, Annex 2 would list “mobile phones” or “mobile communication devices” as the product and “mobile phones” or “mobile communication devices” as the category. This would limit the subject products of this contract to “mobile phones.” Therefore, even if Company A operates other businesses such as internet services, Company A’s rights under this contract would be limited to “mobile phones,” and Company A could not use the name or promotional images of the work for advertising their other communications business. Also, within the “mobile phones” and “mobile communications devices” category, Company A would be the sole rights holder, preventing competitors in that category from exercising similar rights as sponsors of this work.

Article 4 (Grant of Rights to Sponsor)

Provisions detailing the rights granted to the sponsor under this contract.

★ Since the rights to be granted may vary by sponsor, we would appreciate it if you could add, delete, or modify as needed.

Item 1 enumerates the rights granted.

1) The right to use the work’s title, public relations images, and approved images in relation to the sponsor’s products, etc.

2) The right to inform that the sponsor is sponsoring the work in advertising and promotions for the sponsor’s products, etc. The method of this notice may be specified in the contract, for example: “●●● (Sponsor Company) is the official sponsor of ●●● (Name of the Visual Work).”

3) The right to display the sponsor’s logo on banners installed at designated locations.

4) The right to display the sponsor’s logo on the press conference backdrop for the work.

5) The right to advertise in the official pamphlet for the work.

6) and 7) The rights to receive notices within the work’s advertisements, promotions, and official pamphlets that the sponsor is the sponsor of the work.

8) The right to distribute advertising materials and samples related to products to audiences at cinemas or other venues where the work is shown or streamed.

9) The right to display the video on large screens installed at cinemas or other venues where the work is shown or streamed.

10) The right to have credits for the sponsor’s company/brand/product/service in the end credits of the work.

11) The right to tag the sponsor’s official account related to the sponsor’s company/brand/product/service on the work’s official SNS.

12) The right for the sponsor to receive tickets to view the work from the creator.

The second paragraph states that the sponsor’s rights must be exercised within the scope and method deemed appropriate by the creator.

For example, even if the right in Article 4, paragraph 9 allows playback of a commercial on a large screen at a venue, it does not permit long-duration playback or playback during the entire screening/streaming; such playback would be considered not appropriate by the creator under this clause.

Article 5 (Term of Agreement)

Provisions regarding the contract term.

During this term, the rights granted in Article 4 may be exercised by the sponsor.

※ Article 3, paragraph 3: The exercise period for the right to have the sponsor’s credits in the end credits is “from [year] [month] [day] until the protection period of the copyright in the work ends.”

→ The protection period for a film work’s copyright is defined in Copyright Act Article 54(1) as lasting for 70 years after the work is published (or 70 years after its creation if it was not published within 70 years of creation).

Article 6 (Territory)

Defines the territorial scope where the sponsor may exercise the rights granted in Article 4.

Article 7 (Consideration)

Paragraph 1: Defines the consideration the sponsor pays to the creator under this contract.

Paragraph 2: Provides terms for how consideration is handled if the work’s exhibition or streaming is canceled.

(Modify as needed.)

→ Includes an alternative example for Paragraph 2.

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Paragraph 3: If the sponsor provides goods or services (or pays for production) during the creation process, the details will be separately specified by agreement between the sponsor and the creator.

→ Thus, if there are provisions of costumes or location services during production, the specifics will be governed by a separate contract.

Article 8 (Approval)

Requires prior written approval from the creator for all advertising and promotional materials and logos used in exercising the sponsor’s rights under this contract.

Article 9 (Rights to Promotional Images)

States that the sponsor does not hold rights to promotional images beyond those defined in this contract, will not register intellectual property rights, and will not contest the creator’s rights.

Article 10 (Compliance with Laws)

Article 11 (Transfer of Rights and Obligations Prohibited)

Article 12 (Confidentiality)

Article 13 (Contract Termination)

This clause regulates the right to terminate and also provides cautionary provisions regarding claims for damages.

Under Civil Code, if the other party does not fulfill contractual obligations, a termination right arises ( statutory termination rights, Civil Code Articles 541 and 543).

This clause provides that, in addition to such statutory termination rights, the contract may specify additional grounds for termination (Items 1–13) and may allow termination without notice.

Article 14 (Exclusion of Anti-Social Forces)

Article 15 (Governing Law, Dispute Resolution, Jurisdiction by Agreement)

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★ Notes and comments included. It is provided in WORD file format and may be customized freely.